Measuring the value of physical assets is a thorny task for companies in any industry, but assessing the value of something as nebulous as data is even more ambiguous. On its own, data has no intrinsic value. In fact, its extrinsic value is only revealed once the data is processed. So, after bits and bytes are analyzed – thereby revealing patterns and anomalies – companies can derive value from the data by implementing systems, processes, and incentives that improve decision-making capabilities and performance. Therefore, data becomes extremely valuable once it can be leveraged to increase, or at least preserve, the value of assets and the companies that own and manage them.