Last week was a big one for self-driving car debuts. Uber showed off its modified Ford Fusions at an elaborate, two-day media event in Pittsburgh, then put the cars into service for locals. Ford invited journalists to test “drive” its autonomous vehicles at its headquarters in Dearborn, Michigan, and Volvo unveiled its first production-model driverless SUV, an impressively normal-looking XC90. Not to be left out, Lyft co-founder and president John Zimmer published a lengthy essay on Medium over the weekend, outlining his company’s ambitions with autonomous vehicles. He argues that self-driving cars “will account for the majority of Lyft rides within five years” and that “by 2025, private car ownership will all but end in major US cities.” Together, Zimmer believes these two things will remake transportation into “the ultimate subscription service.” This service will be more flexible than owning a car, giving you access to all the transportation you need.
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